Motorola has revived the Razr identify a several times more than the years, but the as soon as mighty model has unsuccessful to regain the heights of its early times as an ultra-slim flip cellphone. But what greater time for for the cellphone maker’s guardian Lenovo to bring back the model in earnest as the mobile planet is readying by itself for a wave of foldable smartphones?
Nostalgia’s a bit of a blended bag in client electronics. Acquire the current returns of Nokia (good), BlackBerry (ok) and Palm (yikes). Slapping a familiar model on a new product or service is a rapid observe to prominence, but not essentially achievements. What ultimately could hinder Razr’s rumored return, even so, is price.
All of this stems from a new Wall Street Journal report noting Lenovo’s approach to revive the Razr as a foldable smartphone. The price position places the handset north of even Apple and Samsung’s flagships, at $one,five hundred. Of system, there isn’t genuinely a standardized price position for the emerging foldables category yet.
The Royole FlexPai commences at all over $one,three hundred — not low-cost, specifically for a product or service from a relative unknown. And Samsung, the subsequent on the list to embrace the foldable, has never been afraid to hit a high quality price position. Finally, $one,five hundred could effectively be regular for these kinds of products and solutions. No matter if or not buyers are ready to shell out that, even so, is one more problem entirely.
The new Razr is apparently destined for Verizon this 12 months. The carrier (which, as it comes about, also owns TechCrunch) has had a longstanding marriage with Motorola. Achievement, even so, is going to hinge on a lot more than identify recognition on your own.