Electric bicycle maker Cowboy has recruited a properly-identified identify when it arrives to cell app style and design. Jeremy Le Van co-established Dawn, a properly-made calendar app that was obtained by Microsoft back again in 2015. Le Van will turn into VP of Products and lead the growth of Cowboy’s cell app.
Following Sunrise’s acquisition, Le Van has worked for Microsoft for a handful of yrs. Dawn has been the foundation for the calendar element of the Outlook cell app.
“I am unbelievably thrilled to be a part of the Cowboy team and provide my insights into how we can transform the sensible bicycle market place to make it much more attractive to the cell-1st era,” he stated in a statement.
Of training course, Cowboy is a components corporation as it styles and sells an e-bicycle. The corporation needs to make e-bikes much more effective. It options an automated transmission — motor help kicks in instantly when you require it the most, this sort of as when you start out pedaling, you speed up or you go uphill.
Cowboy bikes also element integrated lights with a rear light that flashes when you split, a rubber and glass fiber belt and a removable battery. Like VanMoof bikes, it has created-in GPS tracking and an integrated SIM card — you unlock the bicycle with your cell phone.
But the cell app is also an critical part of the practical experience. You can configure the lights, test the battery and get stats from the app. Let’s see how it evolves with today’s appointment.
Cowboy is at the moment accessible in Belgium, France, Germany, the Netherlands and Austria. The startup has elevated a €10 million Sequence A founding spherical from Tiger Worldwide, Index Ventures, Components Club and some others.